For those who still have not heard about it, the so called “email marketing” is an inexpensive and direct form of direct marketing that uses email as a communication channel. It is definitely a new approach to traditional advertising mail that has become popular amongst companies.
Email marketing (or emailing) will allow your company to communicate with each target recipient in a personalized way, thereby extending the potential outcome of the marketing campaign developed for your business.
The main reasons why emailing has entered the marketing strategies of many businesses are easy to understand: it can be easily tracked and there are many people on line 24/7 checking on their mailboxes every two minutes. What is more, email marketing is often reported as second only to search marketing as the most effective on line marketing tactic.
There are many applications for emailing but my favorite has to be the one developed by Perfit, a company dedicated to software development and focused on digital communications, formed by a group of specialists in Systems, Marketing and Sales Management.
Most of the companies that have chosen Perfit are both large and small organizations and professionals dedicated to the most varied areas and activities that seek to link intelligently with their various audiences, optimizing the outcome of each interaction.
This application for sending mass emails has four features that I would like to highlight:
1. Allows you to manage contacts easily by segmenting them into groups, having the opportunity of developing a different set of campaigns suited to each target segment.
2. It has the option to import an HTML template for your emails, and also lets you choose between a variety of predefined designs.
3. It is possible to create multiple campaigns and those can be automated for convenience, while being integrated into those social networks where your company is visible.
4. Provides various kinds of reports and statistics, giving you the chance to improve the effectiveness of your campaigns based on an exhaustive study of the results.
This tool has been built on the principle of providing all the features and new developments freely to all customers without exception. Among the benefits offered by Perfit, I need to emphasize that this is a web application so the users doesn’t have the urge to install any software: the only thing they need have an Internet connection and a web browser (Internet Explorer, Mozilla Firefox, Safari, Chrome, etc).
Feel free to visit their website (www.perfit.com.ar) in order to read more about this application and maybe even make use of the trial: you can send 500 emails for free!
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